Standard Operating Procedure (SOP): Blog / Landing Page Indexation

Objective:
Ensure the consistency and accuracy of indexing content pages.

1. Confirm and Request Indexing in GSC:

  • Head to Google Search Console and select the correct site property.
  • Enter the URL of the newly published blog post in the “Inspect any URL” field.


  • Click “Test Live URL” to ensure the blog can be accessed by crawlers and is eligible for indexing.

  • Once confirmed, click “Request Indexing” to prompt Google to crawl and index the post.

  1. Communication

Once all prior steps have been followed and confirmed
Communicate completion of tasks, internal and external:

Internal: Through the client-specific Slack channel.
External: Client-specific Basecamp, Always create a new thread for all new tasks actioned. 

 

  1. Future Changes
  • If you were to revisit any blog or landing page and you change any of the content, imagery, internal linking, etc. To ensure the page remains visible to Google after these changes, follow the same process above and manually submit the page for indexing.
  • After you have completed the manual submission process, repeat the same communication process!