On Page Optimisation SOP

1) Create the page and set the basics

  1. Add New page/post in WordPress.

  2. Paste in (or write) your content.

  3. Set the URL slug:

    • Keep it short.

    • Include the target term

    • Avoid fillers like “and”, “the”, “of” unless needed for readability.

2) Set the target term in Rank Math (before you tweak anything)

  1. Scroll to the bottom of the page, upload screen, where you will find the Rank Math focus keyword field

  2. Add your Focus Keyword (your target term).

  3. Check the Analytics/SEO score area so you can see what Rank Math wants as you optimise.

3) Optimise your headings (structure first)

  1. H1

    • Make sure there’s only one H1.

    • Include the target term in the H1

  2. H2

    • Ensure at least one H2 includes the target term

    • Use other H2s to logically break up the page (services, benefits, FAQs, steps, etc.).

Quick check:

  • Target term in H1

  • Target term in at least one H2

 

4) Optimise the body content (Rank + readability)

  1. Add the target term within the first 100 words (naturally).

  2. Include the target term a few times across the page, but do not force it.

  3. Add relevant terms (synonyms / supporting phrases) where it makes sense.

  4. Make sure the page matches intent:

    • Service page = clear offer, proof, process, CTA

    • Blog post = answer fully, include examples, steps, visuals

Quick check:

  • Target term appears early

  • Used naturally in the body

5) Set SEO title & meta description (Rank Math)

In Rank Math → Edit Snippet:

Meta title

  • Include the target term

  • Keep it roughly 50–60 characters

  • Make it click-worthy (benefit + intent)

Meta description

  • Include the target term

  • Keep it roughly 150–160 characters

  • Explain the value + include a soft CTA

Quick check:

  • Target term in meta title 
  • Target term in meta description

6) Add schema (relevant to the page type)

In Rank Math → Schema:

  1. Choose the correct schema type:

    • Blog post → Article / Blog Posting

    • Service page → Service

  2. Add/confirm required fields are filled accurately (name, description, provider, etc.).

  3. If you include FAQs on the page, add FAQ schema (only if the FAQ content is visible on-page).

Quick check:

  • Schema added and matches page type 

Schema SOPs:

Adding FAQ Schema To A WordPress Site

Add Article Structured Data to a WordPress Post SOP

7) Images (do this while uploading images)

For each image you add:

  1. Rename the file before upload (if you can):

    • target-term-example.jpg (not keyword spammy, just descriptive)

  2. Add alt text:

    • Describe the image.

    • If appropriate, include the target term once where natural.

Quick check:

  • Every image has alt text with target term

 

8) Internal links (fast win)

  1. Add internal links to relevant pages.

  2. Use descriptive anchor text (not “click here”).

  3. If this new page is important, add a link to it from:

    • A related high-traffic page, and/or

    • A hub/service overview page

Quick check:

  • Internal links added 

Internal Linking SOP:

Linking SOP

9) Final Rank Math pass (hit 70+ without forcing it)

  1. Go through Rank Math recommendations:

    • Fix the easy wins first (title, description, headings, keyword early).

  2. Aim for 70+

  3. Do not add awkward keyword inserts just to satisfy Rank Math.

Quick check:

  • Rank Math score ≥ 70

  • Reads naturally

10) Pre-publish QA 

Before you hit publish:

  • Slug includes target term ✅

  • Target term in H1 ✅

  • Target term in at least one H2 ✅

  • Target term in first 100 words ✅

  • Meta title + description include target term ✅

  • Relevant schema applied ✅

  • Images have alt text ✅

  • Internal links added ✅

Then publish/update.